This application is a visual strategy mapping tool designed around the methodology outlined in the article How to Draw a Strategy in 4 Steps by Ágoston Török.

The 5-Step Strategy Mapping Process

1. Map Your Value Chain (The 2D Space): Understand your system by positioning items on a visual canvas. The horizontal (X) axis represents Standardization (how mature and standardized a capability is — from a raw Idea on the left, through an MVP in the middle, to a fully standardized Commodity on the right). The vertical space is mapped by two Y-axes: Value Visibility on the left (from Internal backend processes at the bottom, through Customer-facing products in the middle, to Cultural brand identity at the top) and Challenge on the right (from Structural constraints at the bottom, through Frontline battles in the middle, to Emerging threats at the top).
2. Map Your Threats and Challenges (Semantic Elements): Examine the value chain components and draw blocks for them. Categorize each element using specific semantic types:
   • Goal (White Box): Your strategic objectives, targets, or customer demands.
   • Asset (Blue Box): Supporting technologies, custom components, or capabilities.
   • Challenge (Red Box): Competitor actions, blockers, technical debt, or critical risks.
3. Add Past Movements (Past Arrows): Draw past movement arrows to document how components have shifted or evolved historically. Past movements are represented as lighter, semi-transparent arrows pointing to the current state of the capability.
4. Add Future Movements (Future Arrows): Draw future movement arrows to map planned or anticipated changes in capability trajectories. Future movements are represented as prominent, fully opaque arrows showing the direction of growth or change.
5. Identify and Formulate the Strategy (Change in Direction): True strategy is required where the past and future movement vectors create an angle (a change in direction). Because the past does not dictate where the future is going, the angle between the past and future arrows highlights where active leadership, new resource allocation, or strategic intervention is necessary to steer the capability in a new direction.

Co-Creating Strategy with Viewpoints

To make sure people are an active part of the creation and co-creation of the strategy, StratMap uses Viewpoints (slides). Each viewpoint captures its own camera frame and carries its own viewpoint-scoped ink drawings and text annotations. This allows teams to collaboratively sketch, debate, and present the strategy step-by-step, transforming strategy from a static document into a shared, living conversation.